MicroStrategy Becomes Strategy: A New Chapter in Business Intelligence and Bitcoin

CRMT, as a proud partner of Strategy (formerly MicroStrategy), is excited to share the latest developments from our esteemed partner. On February 5, 2025, MicroStrategy announced its official rebranding to Strategy, marking a new era for the company as it continues to lead in business intelligence and Bitcoin innovation.

A Strategic Evolution

The rebranding to Strategy signifies the company’s refined focus and commitment to two transformative technologies: Bitcoin and artificial intelligence. This brand simplification aligns with its core mission and broad market appeal. The company’s new logo, featuring a stylized “B”, reflects its identity as a Bitcoin Treasury Company, while the primary orange colour symbolizes energy, intelligence, and the company’s deep integration with the Bitcoin ecosystem.

Strategy remains the largest independent, publicly traded business intelligence company and a Nasdaq 100 stock, maintaining its leadership in AI-powered analytics while strategically accumulating Bitcoin as a reserve asset.

New Identity, Same Commitment to Innovation

With the launch of new websites for Strategy software (www.strategysoftware.com) and branded merchandise (store.strategy.com), the company is reinforcing its dual focus on business intelligence and digital capital. Michael Saylor, Founder and Executive Chairman of Strategy, described the rebrand as a move toward “perfection,” embracing the core essence of the company’s mission. CEO Phong Le emphasized Strategy’s role in shaping the future through AI and Bitcoin, delivering value to shareholders, customers, and partners worldwide.

What This Means for CRMT and Our Clients

As a key partner, CRMT continues to support Strategy’s enterprise analytics solutions, ensuring our clients benefit from the latest innovations in AI-powered business intelligence. With Strategy’s commitment to Intelligence Everywhere, we are more equipped than ever to help businesses leverage data for smarter decision-making and digital transformation.

The future of enterprise analytics and digital asset management is evolving rapidly. CRMT stands ready to help organizations harness the full potential of Strategy’s cutting-edge technology.

Stay tuned for more updates as Strategy embarks on this exciting new chapter!