In a dynamic and rapidly evolving market, MicroStrategy has once again secured its position as a Market Leader in the BARC Score Enterprise BI & Analytics Platforms, a comparison of 19 vendors’ positions in the market.
This recognition highlights MicroStrategy’s unwavering commitment to providing the industry’s best AI and analytics portfolio in one integrated platform.
Unveiling the 2024 BARC Score Report
The BARC Score Enterprise BI & Analytics Platforms, a highly anticipated publication from one of Europe’s leading analyst firms, evaluates vendors’ ability to drive many different users to gain insights from data. This year’s findings perfectly align with MicroStrategy’s mission of bringing ‘Intelligence Everywhere’.
“MicroStrategy pursues the vision of providing “Intelligence Everywhere” by developing a platform that powers AI to fulfil all customer needs and is capable of serving all types of users.”
BARC Score, 2024
Key Insights from the Report
Integrated Analytics Platform and AI Capabilities: BARC recognizes MicroStrategy’s single integrated analytics platform and robust AI capabilities, which enable the provision of “Intelligence Everywhere” to all user types in large, complex deployments.
New AI Capabilities: Under the name ‘Auto,’ new AI capabilities include ‘Auto SQL’, ‘Auto Dashboard’, and ‘Auto Answers’, which assist different user groups in their routine tasks. This innovation has been praised for effectively addressing market trends.
HyperIntelligence: This powerful tool surfaces contextual information directly in web and mobile applications to any user with zero clicks, revolutionizing user interactions with data.
Enterprise Semantic Graph: Seen as a key differentiator, it delivers common business logic across multiple data sources, enhancing data security and integrity.
MicroStrategy’s Themes: Pervasive, Trusted, and Open
Pervasive – AI for Everyone: The ‘Auto’ suite democratizes data analytics, enabling users to interact with data using natural language. The suite includes ‘Auto SQL’, ‘Auto Dashboard’, and ‘Auto Answers’, making daily data tasks more accessible and intuitive. Additionally, the ‘Auto Bot’ feature allows for creating and deploying customized chatbots, extending the platform’s AI capabilities.
Trusted—Enhanced Semantic Layer: MicroStrategy’s enterprise Semantic Graph is a cornerstone of the platform. It offers a unified, governed business logic layer that enhances data security and integrity. With over 200+ data connectors, it delivers common business logic across multiple data sources.
Open—Immediate Actionable Data: HyperIntelligence, highlighted by BARC, integrates AI into any application with no code, delivering contextual information to users across web applications, mobile devices, and productivity tools with zero clicks. This ensures that insights are immediate and highly personalized.
MicroStrategy’s Enduring Impact
MicroStrategy’s enduring impact on the Business Intelligence and analytics market is a result of its ability to blend innovation with integration. MicroStrategy has positioned itself as a forward-thinking vendor by taking market trends seriously and developing tools that address them effectively. Its strengths in delivering a unified platform, embracing an open ecosystem, and pioneering AI and HyperIntelligence features make it a formidable player in the BI and Analytics industry.
Download the 2024 BARC Score Report for free here.
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